Published 11/15/2023

MC Machinery Systems Promotes VP of Sales for Fabrication, Senior Laser Applications Manager

The company has promoted Shane Herendeen to fabrication division vice president of sales, as well as Michael Koch to the position of senior laser applications manager.

Edited by: Chris Pasion

Managing Editor, Modern Machine Shop | Production Machining

Shane Herendeen. Photo Credit: MC Machinery Systems Inc.

MC Machinery Systems Inc. has promoted Shane Herendeen to fabrication division vice president of sales. Herendeen began his 20-year career in the manufacturing industry as a sales engineer with a Midwest Mitsubishi Laser distributor, followed by running his own manufacturing consulting company for several years. He joined MC Machinery Systems in 2010 as national sales manager for fabrication and was promoted to North American sales manager in 2015.

In his new role, Herendeen is responsible for overseeing an expansive sales team and dealer network for MC Machinery lasers, press brakes and automation equipment in North America. He also works closely with Mitsubishi factories on research and development, pricing, ordering and more.

“Shane has led our fabrication division during a time of great growth in both sales and advancements in technology,” says MC Machinery Senior Vice President of Sales and Marketing Bill Isaac. “He has risen to every challenge and proven himself to be an essential part of MC Machinery, both now and in the future.”

Herendeen is a newly elected member of the Fabricators and Manufacturers Association’s (FMA) Board of Directors and serves on the FMA’s Fabrication Technology Council. He earned a certificate from the University of Pennsylvania’s Wharton Aresty Institute of Executive Education.

Michael Koch. Photo Credit: MC Machinery Systems Inc.

In addition to promoting Herendeen, MC Machinery has also promoted Michael Koch to the position of senior laser applications manager. Koch joined MC Machinery in 2011 as a waterjet installer. Since then, he has held positions in the installation, service and sales departments, primarily helping customers with specific applications, manufacturing issues and process improvements.

In his new role, Koch is responsible for overseeing the Mitsubishi Laser software and special projects teams, as well managing equipment demonstrations in MC Machinery’s seven North American showrooms.

“Mike has been an integral part of our team for more than 10 years, handling increasing responsibilities and managerial duties with professionalism and excellence,” Herendeen says. “He is a tremendous asset to our valued customers and dealers.”