IMTS Receives Marketing Award

The International Manufacturing Technology Show (IMTS) received the Business Marketing Gold Tower Award for its 2010 trade show marketing program. The award, bestowed by the BMA Chicago Chapter, recognizes excellence in strategy, creativity and results for business-to-business marketing programs.

As the cornerstone of their promotional program, the event’s marketing team chose to show real show attendees talking about how their experiences at IMTS contribute to making their businesses more successful. These success stories were conveyed through print and electronic advertising, the IMTS website and public relations campaigns, as well as throughout the exhibit halls. According to IMTS show management, this marketing approach was a drastic departure from the standard trade show promotional tactic of highlighting photos of a crowded show floor.

For more information about the International Manufacturing Technology Show (IMTS), visit imts.org.