DMG MORI Launches Direct-to-Customer Sales Model

DMG MORI (Hoffman Estates, Illinois) has launched a direct-to-customer sales and service model in the United States. The company will double its existing local service and sales centers to 27 locations across the country in close proximity to customers. According to the company, this expansion will help its sales and service teams more efficiently and effectively serve customers and machine tool users across industries including aerospace, automotive and medical.

The new model will connect DMG MORI USA employees more closely to customers and speed up critical processes, such as managing local service support and sharing new product improvements based on the feedback of U.S. customers. It also maximizes the company’s ability to quickly reach and service machines and take immediate action on customer feedback. This direct sales and service model is part of a longstanding effort by DMG MORI to closely partner with customers.

“DMG MORI USA will partner on a very localized basis with our customers to improve value and outcomes, and ensure they’re fully connected to the innovative power we can offer through our global size and scale,” said Dr. Thorsten Schmidt, who will lead DMG MORI USA as CEO. “This transition also opens great opportunities for DMG MORI employees who will now have the freedom to work directly with customers, co-create advancements and deliver insight-driven solutions.”

The move accompanies several internal DMG MORI leadership changes. The company’s Global Executive Board has selected Dr. Thorsten Schmidt to lead DMG MORI USA. Current President and CEO Mark Mohr will support the new sales and service organization as president of the DMG MORI manufacturing plant in Davis, California.

Finally, with the expansion, the company will focus on a large-scale recruitment effort in local markets to help bring regional talent on board at its local sales and service centers.