API Launches Virtual Showroom

In addition to developing global studios for live web demonstrations, metrology equipment supplier API has launched an online virtual showroom to support its customer’s growing need for online support and resources. The virtual showroom is meant to be a one-stop information portal for API’s products and services, providing users with virtual demos, technical videos, motion brochures and more. The resource also enables users to download more information, request quotes and contact API directly by phone or email. 

“The speed of modern manufacturing is making the business model of a salesman who travels to a customer site with a full equipment line for in-person product demonstrations a luxury that cannot always be indulged,” the company says.

“The business world requires a new paradigm,” says Joe Bioty, president. “In-person, onsite support will always be essential, and will always be a cornerstone for API, but decisions happen at lightning speed. There isn’t always time to wait for someone to come to you. The virtual showroom takes API directly to the customer, putting all of the information about our products and how we can support all manufacturing processes at their fingertips.”