Rebranding the Frontier Industrialists

Every company has its own story. Some are so interesting they seem tailor-made for a screenplay or a book. That’s certainly the case with L&H Industrial, whose remarkable history has been captured by Sam Hurst in the book “Frontier Industrialists: Fifty Years of Innovation at L&H,” available in print on Amazon and as a PDF at the company’s newly redesigned website.

Much more than a new online presentation, the website signifies the results of a year-long rebranding campaign, according to Jeff Wandler, vice president and director of sales and marketing. “After 50 years of enhancing mining equipment and heavy machinery, we’ve broadened the base of our operations,” he said. “The new branding will show how we’ve grown and how we’ll continue to provide the most innovative solutions to our customers in product, service and technology.”

Founded in Gillette, Wyoming—where it is still headquartered—in 1964 by Leon Wandler and Hank Barney, with six employees, the company has grown into a powerhouse primarily serving the mining, oil and gas, and railroad industries. Specializing in field services, design and engineering, and manufacturing and repair, L&H has locations throughout North and South America. It has recently undergone a major expansion of its gear manufacturing facility in Tempe, Arizona, which you can read about in the March 2015 issue of Gear Production, the quarterly supplement to Modern Machine Shop magazine.