Marketing Machining Services
You have to wear many hats to successfully run a shop. That means you have to be involved in machining, sales and even marketing.
In this column about shop owners, a reader identifying himself as Chuck H. posted a comment to which many shop owners can relate. “I’m not a sales person,” he said. He is a machinist. However, running a successful shop requires both sales and machining.
Shop owner Albert Raczynski (pictured) can relate. He made much the same point about prefering machining over sales when I recently visited his shop, Machined Concepts in the Chicago area. He and shop owner Jim Carr of Carr Machine & Tool recently shared some of what they’ve learned about successfully marketing machining services. It’s a topic I think we don’t cover enough in Modern Machine Shop. Read the article here.
