Sandvik Coromant Appoints New Marketing Manager
Nick Falgiatano will be responsible for ensuring the use of appropriate marketing channels and efficient methods to promote Sandvik Coromant’s growth strategy.
Sandvik Coromant’s Nick Falgiatano, the current U.S. central regional sales manager, will be appointed to the new role of marketing manager, sales area Americas. In this role, Falgiatano will be accountable for establishing and reaching the strategic objectives for the American sales region.
Falgiatano will also be responsible for ensuring the use of appropriate marketing channels and efficient methods to promote Sandvik Coromant’s growth strategy, as well as supporting the sales team by developing and implementing marketing activities. He will be responsible for securing certification and maximum utilization of Sandvik Coromant’s centers in America. In addition, Falgiatano will execute launches of new Sandvik Coromant offers, as well as lead marketing, communication and brand activities.
Falgiatano has been with Sandvik Coromant for 10 years as a sales engineer and, most recently, as a regional sales manager based in the Chicago market. He has a bachelors degree in business management and leadership, as well as a masters degree in organizational leadership and management.
“We look forward to welcoming Nick into our marketing management team, where he will bring his sales perspective to the role,” Virginie Geoffrion, head of field marketing at Sandvik Coromant, says.
Falgiatano will relocate to Mebane, North Carolina, in 2023 to be based out of the U.S. headquarters.
