CribMaster Launches Rebranded Website, Logo
The rebranding effort is intended to align with CribMaster’s parent company, Stanley.
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CribMaster (Marietta, Georgia), a Stanley brand, has introduced a redesigned website and logo as part of a rebranding effort. The move aligns the Stanley and CribMaster brands, and will be rolled out across all CribMaster communication channels and products through 2016.
President Jon Safran explains the motivation behind the move: “Our brand needed to reflect CribMaster’s commitment to delivering a seamless experience to our customers and partners.” He says that the new website “invites open dialogue with our customers.”
With a simplified navigation structure, the redesigned website is designed to help visitors quickly locate company news, events, webinars and other information. The site showcases a distributor locator, which enables users to identify industrial distributors that offer vendor-managed inventory programs based on CribMaster solutions. The new website also features easier access to a portal for distributors and manufacturing customers to access technical support, marketing material and documentation.
