BLM Group Rebrands

BLM Group (Cantu, Italy), the parent company of BLM Group USA (Wixom, Michigan), has introduced a new corporate brand identity to underscore its values of innovation, reliability and continuous improvement. The company has unveiled a new logo and visual brand said to better reflect these values. The logo has been updated with a new shade of green and a more readable spiral, which the company says confirms its historical identity while indicating the brand’s focus on the future.