Arch Specials Hires Director of Product Management, Standards

Arch Specials, a part of KEO Cutting Tools, has brought on Marcus Ralston as director of product management, standards. Mr. Ralston will be responsible for business development, brand integration, sales forecasting, marketing initiatives and customer relationships for the KEO Standards, Richards Microtools, Ultra-Dex and KEO Milling Solutions product lines.

Mr. Ralston has 20 years of experience in sales and service, effective channel management, customer advocacy and direct marketing. Earlier in his career, he served as vice president of business development for Harvey Performance, where he was responsible for sales growth and for coordinating the operations of sales and application engineering, custom solutions and customer service. He also worked as an application engineer with Kennametal, where he partnered with R&D to refine tool geometry, to conduct beta testing and to create technical content for a wide range of solid carbide cutting tool designs in milling, threading and holemaking.