Founded in Milwaukee, Wisconsin in 1947, Pindel Global Precision has endured through some of the country’s toughest times — wars, economic recessions, and, presently, a pandemic. The appearance of unlikely heroes such as Pindel is one silver lining of difficult times.

Pindel, an ISO9001:2015-certified contract manufacturer of precision-machined parts for global customers, typically serves the industrial control and automation industries. But when COVID-19 hit, CEO Bill Berrien saw an opportunity to help. “We put our name out there as a candidate willing to make ventilator parts at cost,” Mr. Berrien says. “There was a national, humanitarian urgency to meet the need. We had to raise our hands.”

At the same time, Pindel was in the middle of another big change — switching its CAM system to Esprit. The shop found that its previous CAM program didn’t have the support it needed, especially when it came to CNC Swiss and complex turned parts. Additionally, the team was frustrated by the frequent editing the previous system’s programs required. According to Mr. Berrien, Pindel’s decision to go with Esprit was based on the company’s emphasis on continuous innovation. “Esprit’s regular feature launches, AI capabilities and reputation for creating great, edit-free NC code make it a better choice to help the team work together and work quickly,” he says.

Lifelong Lessons

The importance of teamwork is something Mr. Berrien learned after college while serving the country for nine years as a Navy SEAL officer. “They say that once you leave the SEALs, you spend your entire life trying to recreate the experience,” he says. After the military, he earned a graduate degree from Harvard Business School before heading to the Midwest to work for GE and ultimately Pindel, which he acquired in 2012.

“I believe that manufacturing can replicate that SEAL experience,” Mr.

Berrien says. “You’ve got a small, highly cohesive, highly trained team trying to do outsized things.” Responding to the manufacturing needs of a global healthcare crisis only highlights the possibilities of this model. “The manufacturing ecosystem we have in this country, and particularly Wisconsin and the upper Midwest in general, can make us the world’s factory floor,” he says. “But it has to be enabled by automation and AI. [At Pindel] one of our key mottos is, ‘Work smarter, not harder.’ If there’s a tool out there that lets the person do more, let’s jump on it.” COVID-19 was Pindel’s watershed moment, and Esprit helped smooth the transition.

Stepping Up

According to Mr. Berrien, the Pindel team, particularly regional sales manager Mark Quartana and applications engineer Derek Peters, stepped up to meet the challenges of both switching CAM systems and producing ventilator parts. “We asked Derek to program the part on a Friday. Our team here in Wisconsin worked through the weekend, and Derek kept in touch with us. By the following Monday, we were cutting chips on test material — on all five different part numbers,” Mr. Berrien says. “By Tuesday we were making parts, and by Wednesday we were anodizing them.” He adds that the key to successfully navigating this transition was trust — both in Esprit and his team.

“It’s very similar to what I saw in the Special Operations community. You don’t have a single leader giving direction on the little points,” Mr. Berrien continues. “Instead, you build a team, give them a goal and you let them go without meddling. This leadership approach empowers the team to problem solve as they need to.”

Today, as Pindel continues to manufacture ventilator parts at full speed while simultaneously pursuing AS9100D certification, Mr. Berrien looks toward the future. “I believe that on the other side of this crisis, there is going to be a realization that the legacy mindset around supply chains is no longer applicable. The default setting of OEM sourcing teams — using the cheapest components from Asia-based chains — is misplaced,” he says. “We’ve got a tremendous amount of automation right here and a capability and capacity to deliver production parts immediately. We’ve got the technology, the ecosystem, plenty of untapped capacity, and an incredibly skilled workforce. We can change the paradigm. We should be the factory floor for the world.”