We‘ve Got Your Number

How many of you have used the reader service card inserted in this magazine? Over the years, tens of thousands of you have inquired about products and services presented in Modern Machine Shop. In fact, Modern Machine Shop pioneered the reader service card system for metalworking trade magazines, introducing it in our March 1955 issue. Starting this month, there is a new reader service wrinkle we think you’re going to like.

The reader service system was devised as a way for readers to get information about something they saw in the magazine sent to them at no cost.

Using the reader service card is easy. You simply circle the number on the bound-in postage paid card that corresponds with the information you want and send the card to us. We then send your request for information to the right person at the company or companies indicated by the number. They, in turn, forward the information directly to you. That system continues today. It works well.

But in today’s rapid-fire business environment, many of you want information faster. A couple of years ago, we introduced the electronic reader service card. Instead of mailing us the postage paid card inserted into the magazine, you could (and can) go directly to www.mmsonline.com/info, enter the reader service number and get your information sent to you.

Starting this month, we’re introducing another way to use the good old reader service number to help reduce, even further, the turn-around time from asking for information to getting information. It’s a web page called www.mmsinfo.com, and the Reader Service number found at the end of all articles and write-ups in MMS is the key.

It works simply. Once you go to www.mmsinfo.com, a prompt will ask you for the reader service number of the company whose products or services you want to know more about.

When you enter the number, you can request information directly from the company or select to go to its showroom. Links on the showroom can take you to that company’s products or services, to its home page or to articles that have appeared in MMS.

At this time, some showrooms are more complete than others. What’s important is each showroom gives you immediate information about the company that you’re interested in finding out more about. We’ve got your number, and it leads to information you can use. Try it.